The H.R. MacMillan Space Centre is a science museum and planetarium located in Vancouver, Canada. It offers a variety of services (Online and in-person) and products related to space science and astronomy education for people of all ages.
They offer exhibits, planetarium shows, and educational programs about space. The organization is named after H.R. MacMillan, a supporter of the center, it has a long history of engaging the public. Today, it remains a popular destination for people of all ages, providing a unique and immersive experience to learn about the universe and space.
• Main message of the new brand
This project for Emily Carr University gives the H.R. MacMillan Space Centre a fresh, modern identity. The design is built around circles, symbolizing both the Sun and Earth, with a blue and yellow color palette to reflect space and light. These elements are carried through all business collaterals, creating a clean and cohesive visual system.
Tagline:"We are curious, are you?"
The new tagline reflects the Centre’s invitation to explore beyond the surface. Just like the design itself, it’s simple yet layered with meaning, encouraging visitors to delve deeper and discover more with every visit.
The new tagline reflects the Centre’s invitation to explore beyond the surface. Just like the design itself, it’s simple yet layered with meaning, encouraging visitors to delve deeper and discover more with every visit.
visual words:
Wonder, Motivating, Exploration
The rebrand aims to evoke a sense of wonder and amazement, motivating visitors to explore and learn more. Through simple, geometric forms and a thoughtful use of color, the design reflects the limitless possibilities of space while encouraging ongoing curiosity and engagement.
